Last updated: March 16, 2026
This Privacy Policy explains how The Var Verdict (“we”, “us”, “our”) collects, uses, and protects your information when you use
THEVARVERDICT.COM (the “Website”).
1) What information we collect
A. Information you provide
- Contact messages: If you email us or use a contact form, we may collect your name, email address, and message content.
- Comments: If comments are enabled, we collect the information shown in the comment form and may collect your IP address and browser information for spam prevention and security purposes.
B. Information collected automatically
- Usage data: Pages you visit, time on page, clicks, scroll activity, and general browsing behavior.
- Device & technical data: Browser type, device type, operating system, approximate location (city/country), and referrer URL.
- Log data: Our hosting provider may log IP address, user agent, and access times for security, troubleshooting, and performance monitoring.
2) Analytics
Google Analytics 4 (GA4)
We use Google Analytics 4 (GA4) to understand how visitors use our Website and to improve content and performance.
GA4 may set cookies or use similar technologies to collect usage statistics.
You can learn how Google uses data from sites that use its services in Google’s own resources.
Microsoft Clarity
We also use Microsoft Clarity to better understand how visitors interact with our Website.
Microsoft Clarity uses behavioral metrics, heatmaps, session replay, scroll tracking, click interactions, and similar technologies to help us improve usability, performance, content, and user experience.
We partner with Microsoft Clarity and Microsoft Advertising to capture how users use and interact with our Website through behavioral metrics, heatmaps, and session replay.
This information helps us improve our Website, optimize content, detect fraud or security issues, and measure the effectiveness of our services and marketing.
Clarity may collect usage data through first-party and third-party cookies and other tracking technologies.
For more information about how Microsoft collects and uses your data, please see the
Microsoft Privacy Statement.
3) Advertising (Google AdSense)
We may display ads served by Google AdSense. Google and its partners may use cookies or similar technologies to show ads based on:
(a) your visit to this site and/or (b) your activity across other sites.
- Some ads may be personalized based on your interests.
- You can manage ad personalization in your Google ad settings.
4) Cookies
Cookies are small text files stored on your device. We use cookies for:
- Essential site functionality and security
- Analytics (including GA4 and Microsoft Clarity) to understand traffic and visitor behavior
- Advertising (AdSense and related services) to serve and measure ads
See our Cookie Policy for details and preference options.
5) How we use your information
- To operate and maintain the Website
- To analyze performance and improve content
- To understand user behavior and improve usability
- To respond to inquiries and support requests
- To prevent spam, fraud, abuse, and security issues
- To comply with legal obligations
6) Sharing of information
We do not sell your personal information. We may share limited data with:
- Service providers (analytics, hosting, security, and technical service providers) who help run the Website
- Advertising partners (e.g., Google and Microsoft) to measure performance, serve ads, or support analytics and marketing services
- Legal authorities if required to comply with the law
7) Data retention
We retain data only as long as needed for the purposes described above, unless a longer retention period is required or permitted by law.
8) Your choices
- You can disable cookies in your browser settings (some features may not work properly).
- You can use cookie consent controls on this Website (if enabled).
- You can manage ad personalization through your Google ad settings.
- You can request removal of messages you sent us by emailing us (where feasible).
9) Children’s privacy
This Website is intended for a general audience and does not knowingly collect personal information from children under the age of 13.
If you believe a child has provided personal information, contact us and we will take appropriate steps to remove it.
10) Contact
If you have questions about this Privacy Policy, contact:
Email: info@thevarverdict.com